How to Do Keyword Research for SEO Strategy

January 14, 2022, 0 Comments

How to Do Keyword Research for SEO Strategy

Your products and services are geared toward animals as a pet care company. However, you must ensure that their humans see — and click on — your website until dogs and cats grow opposable thumbs and learn to read.

Using SEO for Pet Groomer’s site or SEO, to raise your site’s ranks and make it accessible to as many people as possible is one of the greatest methods to achieve so.

Pages for Each Service

If you provide many services, such as dog boarding, grooming, and accessories, give each one its page. Cramming them all in won’t help you, and it could even slow down your load times.

For one thing, if the page isn’t focused, Google won’t be able to figure out what it’s about. That implies it won’t give that page (or your entire site) the same weight as if you had separate sites for each of your services. Visitors may be perplexed as well. They will, at the very least, have a more difficult time locating the information they require. They may abandon your website in favour of one that is easier to use.

Website SEO Evaluations 

Audits of your site’s structure, design, content, and speed provide you with a path for making improvements that will improve your exposure. Do you have the most popular pet-sitting pages? Is your contact information where it should be? Internal links: what are they, why do you need them, and where should you put them? What about your Google My Business listing, for example? Are the fundamentals present? This and more are covered in these 7+ page studies. This report from a professional SEO is the report to acquire if you want to improve the rating of both your website and your Google My Business listing.

Action Plans for My Business on Google

This service goes over the basics of your listing and then walks you through the more sophisticated options. Is your title optimized (and Google’s Terms of Service compliant)? Is it necessary for you to seek additional reviews? So, what was the ideal route to go about doing? And how frequently should fresh photographs be posted, and what should be included in those images? We not only respond to these questions about your present listing, but we also advise you on how to proceed in the future. We’ll lay out a campaign that you’ll be in charge of and that will get you results!

Descriptions and Titles

Two important elements impact your website’s “clickability” when it appears in a Google search. The page title is one, while the Meta description is the other.

The bright blue link that displays above your URL is the page title. This should include the keyword you’re aiming for, as well as brief, snappy summaries of the page’s content. Because you’ll already have separate sites for each service you offer, this should be quite straightforward.

The meta description will be slightly longer, at 160 characters, than the title, which should be around 65 characters. This is your time to use conversational, captivating writing to express what the page has to offer. It’s possible that doing so will enhance your click-through rate.

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